Chief Marketing Officer – Job. 4393

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Introduction

Our established client, specialized in online sports betting, is seeking to recruit a Chief Marketing Officer. The Chief Marketing Officer will have the opportunity to form part of a small team in a start-up environment and will be responsible for structuring and executing the marketing strategy.

Organization

A betting company that provides a platform to interact and measure expertise and knowledge of football.

Function

Some of the duties include:

  • Planning and executing the online marketing strategies
  • Creating and managing an effective plan focused on customer conversion and retention
  • Adopting a number centric approach to marketing
  • Producing marketing analytics and measuring campaign results to drive revenue
  • Establishing marketing budgets and track return on investment
  • Leading all marketing activities: PR, content, SEO, SEM, Performance Marketing, CRM, brand marketing, social media, e-mail marketing.
  • Contributing to product development

Requirements

  • Proven experience from a high-level marketing position for an online business or gaming company
  • Proven experience from planning and executing online marketing campaigns within igaming or other sectors of relevant consumer behavior
  • Experience in the execution of digital marketing strategies leading to high customer conversion
  • Superb analytical skills
  • Strong problem-solving skills
  • A creative and strategic thinker, with strong leadership and project development skills
  • Candidates who hold MS/BS degree in a marketing field or equivalent is a plus

Offer

An attractive salary will be offered to the right candidate.

Your Consultant

Francesca Buhagiar
Recruitment Consultant

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