Our established client, specialized in online sports betting, is seeking to recruit a Chief Marketing Officer. The Chief Marketing Officer will have the opportunity to form part of a small team in a start-up environment and will be responsible for structuring and executing the marketing strategy.
A betting company that provides a platform to interact and measure expertise and knowledge of football.
Some of the duties include:
- Planning and executing the online marketing strategies
- Creating and managing an effective plan focused on customer conversion and retention
- Adopting a number centric approach to marketing
- Producing marketing analytics and measuring campaign results to drive revenue
- Establishing marketing budgets and track return on investment
- Leading all marketing activities: PR, content, SEO, SEM, Performance Marketing, CRM, brand marketing, social media, e-mail marketing.
- Contributing to product development
- Proven experience from a high-level marketing position for an online business or gaming company
- Proven experience from planning and executing online marketing campaigns within igaming or other sectors of relevant consumer behavior
- Experience in the execution of digital marketing strategies leading to high customer conversion
- Superb analytical skills
- Strong problem-solving skills
- A creative and strategic thinker, with strong leadership and project development skills
- Candidates who hold MS/BS degree in a marketing field or equivalent is a plus
An attractive salary will be offered to the right candidate.