Description:
- Be in touch with the market and truly understand the customer to be able to lead the product and business-planning process across cross-functional teams of the company
- Analyse consumer needs, current market trends, and potential partnerships from an ROI
- Assess current competitor offerings, seeking opportunities for differentiation
- Appraise new product ideas and strategize appropriate to-market plans
- Develop, implement, and maintain marketing timelines across multiple departments
- Develop tactical product offerings and sales commissions/ competitions to reach P&L targets
- Execute of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, product roadmap development, product requirements and launch
- Create product strategy documents that describe business cases and pricing to meet revenue and profitability goals, high-level use cases and high level product requirements.
- Analyse market data to develop sales strategies, and define product objectives for effective marketing communications plans, together with being an expert with respect to the competition
- Collaborate closely with product design, brand, and sales teams on the development and release of products
- Obtain product market share by working with head of sales to develop product sales strategies.
- Develop product core positioning and messaging that differentiates the company and its features across primary market segments
- Closely monitor daily performance against targets and devise plans/ offers/ commission strategies/ product positioning in direct and resellers market with the aim to reach set goals.
- Provide information for management by preparing short-term and long-term product customer sales and revenue forecasts and special reports and analyses; answering questions and requests.
Requirements:
- Demonstrated success defining and launching excellent products
- Excellent written and verbal communication skills including exceptional presentation and public speaking skills
- Excellent teamwork skills
- Proven ability to influence cross-functional teams without formal authority
- Previous experience in a similar role within the telecommunications industry will be considered advantageous
- Ideally possess a marketing or economics degree
- Experience in stock management and/or device sales will be considered an asset.
- Be able to work on own initiative