Content Manager - English Igaming

Location Malta
Discipline: Marketing , Operations
Contact name: Aleksandra Lenkiewicz

Contact email: [email protected]
Job ref: 15776
Published: 11 days ago
The main responsibilities include but are not limited to:

-Manage a growing portfolio of websites, working with developers, editors and colleagues in the SEO team to create branded web content and monitor its effectiveness over time.
-Conduct content audits to identify gaps and redundancies in the site content
-Maintain a content marketing calendar that schedules all aspects of the creation and delivery of content throughout the year
-Produce maps and visualisations of the site to help staff understand the structure and function of the website
-Write and edit content, videos and images.
-Analyse analytics data to learn how users interact with our sites.
-Use target keywords to write search-engine copy that is optimized for search engines (SEO) and increase the CTR.
-Keep weekly reports on the SEO performance of our sites and confidently recommend solutions to improve rankings.
-Train employees in writing and producing content for the web.
-Update HTML, CSS, and JavaScript on your sites.
-Perform competitive analysis, technical audits, and keyword research to continually identify trends, surface actionable insights with the partners and outsourced teams, and incorporate them in your strategies with excellent office use.
-Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company


What are your skills and experience?

-Minimum of 2-years of experience in Content Editing.
-Ability to proofread, suggest complex amendments and write locontent for multiple products with unique tone of voice structures.
-Experience managing a team of content writers/editors.
-Native-level English. Any additional languages will be considered a plus.
-Experienced in iGaming culture and games.
-Good experience with CMSs like WordPress and Joomla.
-Ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand identit
-Advanced written communication skills and the ability to adapt to in-house styles.
-Excellent verbal communication skills with a good command of the English language.
-Ability to research, collate and summarise information from different sources.
-Strong skills in creating original content that targets a specific audience and meets company objectives.
-Experience with social media engagement strategies and best practices.
-Extremely computer literate, especially with how to write, interpret, and edit HTML scripts CSS, JavaScript and other web technologies.
-Good knowledge of best SEO practices and programs that will allow you to achieve your goals, as set out above.
-Organised, self-motivated and results-oriented with a strong work ethic.
-Experienced researcher and problem solver.