Responsibilities:
- Digital brand presence on its own websites
- In charge of further development of websites in terms of brand stories, technical features and functions, brand, user and candidate experience as well as increasing brand loyalty and leads
- Design and develop brand-relevant campaigns & storytelling and implement them via websites and newsletters in direct cooperation with the marketing team
- Coordinating the implementation of the digital opening plan with all associated measures when hotels and workspaces go live
- Act as the contact person for external agencies and internal stakeholders Optimizing SEO measures, evaluating google analytics and other tracking systems and deducing resulting optimizations
- work closely with the Systems & innovation team to develop and implement tracking concepts, and website optimizations
- Lead the strategic design and implementation of a loyalty program to increase customer loyalty and guest satisfaction
Requirements:
- A degree in the field of business administration or marketing
- At least 3 years' experience in digital marketing and managing external stakeholders
- Well versed in topics such as newsletter-marketing, while lifestyle brands or design programs are nothing new to you
- Excellent communication and organisational skills
- A high level of empathy for the target group and sensitivity for premium lifestyle brands and their further development
- A passion for brands, design and new trends
- Fluent in German and English both spoken and written
All applications will be treated in the strictest of confidence