Description:
- Collecting and interpreting information about market conditions and consumer behaviour.
- Measuring brand recognition, brand awareness and other brand parameters.
- Gathering, analysing, and interpreting marketing data.
- Searching for new market opportunities.
- Designing and implementing market and consumer surveys.
- Performing valid and reliable market research SWOT analysis.
- Devising and evaluating methods for collecting data (Surveys, Questionnaires, Opinion Polls).
- Contributing to developing marketing strategies.
- Preparing detailed reports on consumer behaviour, competitors' activities, outcomes, and sales.
- Keeping abreast of the latest advancements in technology, market trends, and consumer behaviour.
- Developing ad hoc analysis on request
Requirements:
- 3+ years experience in marketing or related fields.
- Exceptional communication and presentation skills.
- Fluent in English and Turkish.
- Proficiency with computer programs, such as MS Office and PowerPoint.
- Excellent research, analytical, and data interpretation skills.
- Familiarity with survey tools, databases and adequate knowledge of data collection methods (polls, focus groups, surveys etc).
- Strong organisational and time-management skills.
- Ability to communicate complex information in an easy-to-understand format.
- Ability to conceive and internally develop concepts and ideas.