Marketing Manager

Location Malta
Discipline: Marketing , Operations
Contact name: Aleksandra Lenkiewicz

Contact email: [email protected]
Job ref: 15692
Published: 9 months ago
Responsibilities:
 
- Managing a diverse portfolio of brands that target different international and local audiences on various channels
- Developing business cases for marketing programs at the proposal stage and making recommendations on marketing tactics
- Deploying successful marketing campaigns from ideation to execution
- Building marketing programs to support specific marketing objectives across different channels and segments in support of hotels’ overall strategic marketing plan
- Leading the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
- Evaluating the impact of marketing programs to achieve stated objectives
Building strategic relationships and partner with key industry players, agencies and suppliers
- Preparing an annual marketing budget and monitor on a regular basis
- Overseeing and approving marketing collateral in various forms across the various brands 
- Developing organic and paid content, events, publicity initiatives, social media calendar per brand, lead generation campaigns, performance analysis
- Producing valuable and engaging content for our website and blog that attracts and converts our target groups
- Analyzing consumer behaviour and adjusting advertising campaigns accordingly
- Measuring and reporting on the performance of marketing campaigns, through which insight is assessed against goals
- Keeping up-to-date with the latest emerging trends and best practices in international hotel marketing
 
Requirements:
- Minimum 3-5 years’ related experience as Marketing Manager, preferably in the Hospitality industry
- University Degree in Communications, Marketing or related field
- Experience in mentoring and managing a marketing team
- Proven experience in developing and executing complex hotel marketing programs
- Strong understanding and experience in offline and online marketing
- You are a highly structured, hands-on, multi-tasking marketer with a clear ability to focus on results and return of investment
- You have a commercial and result oriented mind-set, understanding of delivering target expectations
- You’re capable to juggle multiple projects at once and plan how to tackle competing priorities
- As a highly creative and innovative marketer you have a strong sense of aesthetics and a love for great copy, witty communication and PR stunts
- You have excellent negotiation and problem-solving skills
- Highly organized and a master at time-management
- Energetic and ready for a challenge
- Strong project management skills