Senior Marketing Specialist

Location Malta
Discipline: Marketing , General
Contact name: Aleksandra Lenkiewicz

Contact email: [email protected]
Job ref: 15682
Published: about 1 month ago
Responsibilities:

- Develop consumer segmentation strategies that can be implemented across all digital marketing channels
- Developing customer acquisition, engagement and retention plans including strategy, goals, budgets, and tactics
- Create persistent, consistent, and frequent stories that can create a lasting impression among different target audiences
- Create and maintain a favorable brand and public image by communicating accomplishments and opinions through PR channels
- Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely


Requirements:

- Experience in marketing together with the potential and attitude required to learn
- Able to understand the story behind data and processing figures with spreadsheets
- Knowledge of analytical tools (e.g., Google Analytics, AppsFlyer, Facebook Analytics)
- Up to date with the latest trends and best practices in online marketing tools