We are looking for an experienced Digital Marketing Executive with a passion for marketing to assist in the planning, execution and optimization of online marketing.
Our client is a group of companies offering a range of different services in a very dynamic and competitive B2B and B2C environments.
- Executing, monitoring and testing various digital initiatives
- Planning and monitoring the ongoing company presence on social media (LinkedIn, Facebook etc.)
- Launching optimized online advertisements through social media (Google Ad Words, Facebook, LinkedIn etc.) to increase company and brand awareness
- Being actively involved in SEO efforts (keyword and image optimization etc.)
- Preparing online newsletters and promotional emails and organize their distribution through various channels
- Collaborating with designers/site developers to improve user experience
- Measuring performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
- Acquiring insight in online marketing trends and keep strategies up-to-date
- Maintaining partnerships with media agencies and vendors.
- Assisting in the formulation of strategies to build a lasting digital connection with consumers
- BSc/BA in marketing or relevant field
- Perfect knowledge of web analytics tools (e.g. Google Analytics, WebTrends, etc.)
- Knowledge of WordPress is essential
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- Knowledge of HTML coding and Photoshop/Illustrator would be considered an asset.
An attractive salary will be offered to the ideal candidate.