Digital Marketing Executive – Job no: 5542

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Introduction

The Digital Marketing Executive will assist in the planning, execution and optimization of online marketing efforts.The right candidate will be well-versed in the concepts surrounding digital marketing and how the internet can become a strong asset to securing growing revenue. The person must be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Organization

An established operator within the hospitality industry

Function

  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Be actively involved in SEO/ SEM efforts
  • Collaborate with designers to improve user experience
  • Edit and post videos, podcasts and other content to online sites
  • Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness
  • Measure performance of digital marketing efforts using a variety of Web analytics tools
  • Maintain partnerships with media agencies and vendors
  • Maintain company websites
  • Manage the performance of the social media executives
  • Plan and monitor the ongoing company presence on social media (Facebook, Instagram, LinkedIn, Twitter etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing
  • Set objective/ goals of the digital marketing team members

Requirements

  • At least 3 years’ experience working in a similar position
  • Ability to work with little supervision
  • Ability to provide solutions to challenges
  • Ability to make fast decisions
  • Bachelor’s Degree in Marketing or equivalent
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google AdWords, SEO/ SEM and email campaigns
  • Experience of HTML coding and Photoshop would be considered an advantage
  • Outstanding communication and interpersonal skills

Offer

An attractive remuneration package is being offered.

Your Consultant

Cheryl Vassallo
Recruitment Consultant

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