Digital Marketing Specialist – Job. 5016

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Introduction

We are looking for a driven and creative Digital Marketing expert who can set our business apart from the competition by developing and leading a long-term digital marketing strategy, including spearheading advertising and different marketing solutions. The right candidate will work hand-in-hand with our brand manager and business development team to expand our brands’ reach locally and internationally.

Organization

Our client is a group of companies offering a range of different services in a very dynamic and competitive B2B and B2C environments.

Function

  • Develop a deep understanding of the clients, competitors and environment to build a digital marketing strategy and execution plans to drive business growth;
  • Execute all the required optimization and day-to-day aspects of the company’s online channels;
  • Lead and own the client journey across different product websites with the aim of converting more traffic across the company’s diversified portfolio;
  • Establish and communicate targets for visits and traffic conversion from all online channels and ensure these are being met;
  • Plan, execute, and measure experiments and conversion tests;
  • Collaborate with internal stakeholders to execute online advertising campaigns, with the aim of reaching new customers while retaining loyalty and brand awareness among our existing client base;
  • Measure and analyse key metrics, provide monthly reports to establish the efficacy of campaigns, the ROI on initiatives taken and utilise data for planning future marketing strategies;
  • Optimize website and social media content for SEO;
  • Identify trends and insights, and optimize spend and performance;
  • Collaborate with all departments to gather and adapt content for different social media platforms;
  • Partner with advertising, design and copywriting professionals to increase marketing results (outsourcing where needed);
  • Assist the business development team with making best use of CRM tools and utilise data to inform campaigns;
  • Build strong relationships both internally and externally to bring in best practices and to continually grow the company’s marketing capability;
  • Ensure the business keeps abreast of digital/mobile marketing developments and best practice;
  • Introduce new acquisition channels as the opportunity arises.

Requirements

  • 3+ years’ experience in B2C digital marketing and advertising
  • Qualification in Marketing or other industry related certification
  • Excellent grasp of social media and website metrics
  • Be data savvy, able to analyse and generate reports
  • Have a practical and hands-on approach with a can-do mentality
  • Have a strong presence and able to represent the company in high level meetings and fairs/ exhibitions
  • Strong communication skills at all levels
  • Knowledge of HTML, CSS and WordPress would be considered an asset

Offer

A very attractive remuneration package commensurate with skills set, experience and track record, will be offered to the selected candidate.

Information

Applications from non-EU citizens will not be acknowledged/accepted.

Your Consultant

Cheryl Vassallo
Recruitment Consultant

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