SEM & PPC Specialist – Job. 4806

Share

Introduction

A great opportunity for an experienced Search Engine Marketing (SEM) Specialist who will be responsible for managing all paid search campaigns on Google, Bing, as well as other search and display marketing engine and PPC marketing activities.

Organization

Our client is an established leading hotel group, operating a range of distinguished and distinct hotels that are rich in character and provide their guests with customised and unforgettable experiences, providing a range of leisure and wellness amenities as a complete customer experience.

Function

  • Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyse website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Optimize ads and landing pages for paid search engine marketing campaigns
  • Perform ongoing paid keyword discovery, expansion and optimization
  • Research and analyse competitor advertising links
  • Assisting the content team in the creation of high quality, informative SEO content.
  • Carrying out detailed keyword research according to the latest keyword strategies.
  • Keeping up to date with the most recent developments in latest trends and best practices in search engine marketing (SEM).
  • Paying particular attention to any significant Google algorithmic changes.
  • To train, coach and support any colleague

Requirements

  • Good working knowledge of website analytics tools (e.g, Google Analytics and others)
  • Well-versed in performance marketing, conversion, and online customer acquisition Eager to perform and achieve results through SEM & SEO activities
  • Proven SEM experience and success managing PPC campaigns across Google, and Bing
  • Ability to create a keyword strategy
  • Knowledge in using SEMrush software
  • Strong analytical skills and experience in generating SEM reports
  • Familiarity with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints

Offer

An attractive salary package will be offered subject to experience.

Your Consultant

Megan Noble
Recruitment Consultant

Similar Jobs

An excellent opportunity has arisen for a Swedish Content writer to join a top iGaming company.
Our client is seeking to recruit a Director of Technology and Business Processes to enable the digital transformation process towards automation as the key to maximum efficiency across business units, reporting to the CEO with a dotted line to the Director of Employee and Customer Experience.
An excellent opportunity for an experienced Digital Marketing Executive for a superb and well established hotel group in Malta. The selected candidate will be actively involved in all SEO and digital marketing efforts using a variety of tools such as Web analytics.
Looking for an experienced, determined, hardworking and ambitious Media Buyer seeking a rewarding career and lifestyle. The right candidate will be building, coaching and leading a team of Media Buyers.