Sharon Grima
Marketing Manager
About Sharon
Sharon Grima is CSB Group’s Marketing Manager and is responsible for overseeing the Marketing Strategy of CSB Group. She joined CSB Group in 2015 and holds over 10 years of experience in digital marketing and brand management. Sharon is primarily involved in leading the various marketing initiatives of CSB Group but also supports the Group’s associated brand in their various marketing projects. Sharon highly believes in working hand-in-hand with the heads of each business unit to plan and implement effective marketing campaigns.
Sharon holds a B.A. (Hons) Degree in Tourism Studies conferred by the Faculty of Economics, Management and Accountancy of the University of Malta. In 2013 she was awarded with a Masters in Business Administration by the University of Malta with Marketing as the area of specialisation. In 2014, her Masters Thesis entitled “The effectiveness of email marketing – An empirical research on behaviour of email recipients” was awarded best eBusiness Masters Dissertation by the Malta Communications Authority.
Sharon started her career with a four-year experience in the hospitality industry and held roles in Sales, Marketing and Events Management. For the next six years she held a leading Business Development and Marketing role with an international Business Information Bureau where her main responsibilities were to nurture relationships with foreign partners and local clients while also developing and executing the business and marketing strategy of the local branch.